Most requested audiences
1 page · PDF
Quick-reference totals for popular segments with records and email counts — plus high school and JH breakdowns by enrollment. Start here if you are unsure which sheet to open.
Download PDFFree Resources
Plan your campaign with free tools
Download printable count sheets to estimate audience size, review email best practices before you send, and explore product demos. No account required.
Updated from live directory dataFree PDF downloads
Count sheets by level
Printable count sheets
State-by-state coach and administrator counts from the Clell Wade database. Use these to estimate list size before you request a quote for custom lists or email campaigns.
Start here High school High school — boys sports & coaches
4 pages · PDF
Counts by state for boys programs and roles: athletic directors, football, basketball, baseball, soccer, track, wrestling, and related staff.
Download PDFHigh school High school — girls sports & coaches
4 pages · PDF
Counts by state for girls programs: athletic directors, basketball, volleyball, softball, soccer, track, cheer, and related staff.
Download PDFJunior high Junior high / middle schools
2 pages · PDF
Boys and girls sports by state — superintendent, principal, AD, football, basketball, volleyball, and other JH programs with national totals.
Download PDFCollege Junior & senior colleges
4 pages · PDF
Two- and four-year college counts by state: schools, athletic directors, baseball, basketball, football, soccer, track, and support roles.
Download PDF
Counts reflect directory data at time of publication. Request a quote for an exact match count on your criteria.
Email campaigns
Email campaign best practices
Prepare creative that clears spam filters and renders across clients before you submit a managed campaign brief.
Free PDF2 pages
Email campaign best practices
A complete guide to email campaign construction and deployment standards — from HTML structure and branding through spam prevention, rendering across clients, compliance, and delivery optimization.
- HTML formatting and professional branding
- Spam prevention and deliverability checks
- Subject lines and cross-client rendering
- Compliance and delivery optimization
Download PDF
email-best-practices.pdfNo account required
Planning reference
Planning reference
Helpful reference data for targeting and timing — school colors, mascots, and academic calendars.
Top school colors & mascots
Most common mascots and color combinations for high schools, junior highs, and 2- & 4-year colleges — useful when building sport- or spirit-themed selects.
2 pages
Download PDF2025–2027 school start & end dates
Academic calendar reference for the 2025–26 and 2026–27 school years — plan campaign timing around the school calendar.
1 page
Download PDF
Interactive Video Library
Explore our core tools inside one experience.
Find in-depth platform features, step-by-step school management instructions, and direct audience marketing insights.
2:45
Custom Lists – Target marketing
Learn how to build, query, and export laser-focused marketing lists using parameters like geography, school level, sport, program gender, and enrollment.
2:10
Online Directory – One to one marketing tool
An inside look at our flagship real-time directory. Search for coaches, instantly pull contact info, and execute immediate one-to-one business development.
3:05
Email Marketing made easy
Walkthrough of our fully managed eBroadcast service. See how we draft, spam-test, deliver, and report on high-deliverability campaigns to 800,000+ coaches.
3:30
Multi-channel marketing
Strategy session on combining the online directory, targeted custom lists, and direct email delivery into a high-converting multi-touch funnel.
Let's work together
Ready to reach 800,000 coaches and administrators?
Start with a free trial. No credit card. No commitment. See the platform before you buy.
Free consultation
No commitment required
Secure & confidential
NDA available
Quick response
Typically within 24 hours