65+ Years
Continuous data collection since 1960 gives your team trusted historical coverage.
Trusted since 1960 • School-verified updates
Reach Every Coach in America.
800,000+ coaches and administrators. 40,000+ schools. All 50 states. The most accurate interscholastic athletic database in the country — updated directly by schools, in real time.
No credit card required for free trial access.
40,000+ Schools
800K+ Contacts
Live Updates
Why it works
Marketing to coaches shouldn't mean working with outdated, recycled lists.
Most data providers buy lists, scrape websites, or refresh quarterly. By the time you run your campaign, the coach has moved on and the data is wrong. Clell Wade works differently — schools update their own data, directly, year-round. You get contacts that are actually accurate when you need them.
- Trusted since 1960
- Active coach & admin records
- Schools update their own data
- Search by sport, state, level, and position
- Run custom lists and managed email campaigns
800,000+
Reach coaches and administrators across every state from one unified source.
Real-Time
Schools and ADs update their records directly, so campaigns run on current data.
3 Product Paths
Online directory, custom lists, and managed email campaigns for flexible outreach.
Three Core Products
Three ways to reach the interscholastic athletic community.
Choose self-serve search, precision-built lists, or fully managed campaigns - all powered by the same school-verified dataset.
Online Directory
Search, filter, and connect with coaches and administrators with real-time directory access.
See moreLIVE ACCESS
Custom Lists
Order campaign-ready contact lists by sport, level, state, and role for precise audience targeting.
See moreTARGETED OUTREACH
Email Campaigns
Launch managed email campaigns with targeting and reporting handled by the Clell Wade team.
See moreMANAGED DELIVERY
Mobile App
Take the directory with you. Connect anywhere, anytime.
Browse school and contact info quickly with 24/7 live updated data. Log in with your subscriber credentials to prospect on the go — featuring the same robust filters, click-to-email functionality, and built-in mapping for driving directions.
40,000+ Schools
•800K+ Contacts
•Live Updates
What makes it different
The data comes from the schools. That's the difference.
Every other database buys data from third parties, scrapes public websites, or relies on self-reported coach submissions. The problem: none of those sources know when a coach leaves, when a new AD is hired, or when a school restructures its program.
Clell Wade gives Athletic Directors free access to our platform so they can keep their school's listing current — all year, every year. The result is a living database, not a static snapshot.
Step 1: 40,000+ schools have direct update access
ADs log in and update their own records
Step 2: Changes go live after staff review
Quality-checked, not just auto-published — your outreach lands on verified data.
Step 3: 65 years of continuous data collection
The institutional knowledge no one else has — built athlete by athlete, school by school.
How it flows
- 1
Schools update
ADs refresh staff & programs free
- 2
Clell Wade reviews
Every change QC’d before publish
- 3
Live for marketers
Search, favourite, outreach same day
Principles we operate by
Built for marketers who take the athletic community seriously.
Sports Equipment & Apparel
Reach coaches who buy gear for their programs.
Publishing & Media
Promote content, subscriptions, and events to engaged coaches.
Recruiting & Talent Platforms
Connect with ADs and coaches at scale.
Professional Development
Fill certification clinics and coaching conferences.
Financial & Insurance
Reach school athletic staff with targeted offers.
Trusted by marketers
Trusted by marketers reaching the coaching community for decades.
The school-sourced model means our reps stop burning cycles on bounced emails and outdated roles. We can trust the list, move faster, and spend our time on conversations that convert.
Jordan Ellis
Sports equipment
Regional Equipment PartnerWe finally segmented campaigns by sport and level without patching five spreadsheets or rebuilding lists every week. The workflow is straightforward, and the targeting is consistent from campaign to campaign.
Sam Rivera
Professional development
Coaching Education NetworkWhen programs change mid-season, Clell Wade reflects it quickly — that's rare in this space. We don't have to second-guess who’s in the seat, which makes partnerships easier to launch and maintain.
Casey Nguyen
Recruiting technology
National Recruiting Platform
Our Associations
Proudly recognized by leading interscholastic athletic organizations across the country through official publications and sponsorship partnerships.
OIAAA
Official Publication
Oklahoma Interscholastic Athletic Administrators Association
We're the official directory partner for OIAAA, delivering trusted contact data for athletic administrators across Oklahoma's interscholastic programs.
Simple, transparent pricing. No surprises.
- State-by-state online directory access
- Custom lists priced per thousand
- Managed email campaign delivery
- Start with a free trial — no credit card required
Let's work together
Ready to reach 800,000 coaches and administrators?
Start with a free trial. No credit card. No commitment. See the platform before you buy.
Free consultation
No commitment required
Secure & confidential
NDA available
Quick response
Typically within 24 hours