Custom Lists
Don't have time to search? Tell us exactly who you're targeting — sport, level, state, position — and our team builds a custom contact list ready for your campaign. Use it for direct mail, calling, or email outreach.
A custom list from Clell Wade is not a generic data export. It is built from the same 800,000+ record database that powers our online directory — filtered to your exact criteria and delivered ready for your campaign.
Mailing address list
Full name, mailing address, city, state, and zip for every matching coach and administrator. The foundation for direct mail, printed materials, and physical outreach.
Pricing
Select list type
eLeads
Everything in the mailing address list, plus verified email addresses. Import into your CRM or email platform and run campaigns yourself.
Pricing
Select list type
eBroadcast
We build the audience and run the send on your behalf — targeting, delivery, testing, and reporting included. You focus on the message.
Pricing
Explore managed sends
Choose the right fit for your team's capabilities and campaign goals.
eLeads — Self-Managed CRM
Best if you have an in-house sales team, sales engagement tools (like HubSpot, Outreach, or Lemlist), or a dedicated CRM.
eBroadcast — Managed Campaigns
Best if you want maximum deliverability, no technical setup, and professional optimization. We build the audience and run the sends for you. Learn more
Tell us your target audience (sports, positions, levels, states), and we'll prepare a customized count and quote within one business hour.
No commitment required · Delivered in 1 business hour
Every custom list is delivered as a CSV you own — ready for the channels you already run, without locking you into a single platform.
Subscribers with a 1-year unlimited list can also use our List Manager to download refreshed data in real time — so every pull reflects the latest database updates.
No list-building on your end — our team counts matching records and delivers a file formatted for your CRM or email platform.
A one-time export when you already know your criteria and want a CSV for your own email platform or CRM.
Submit a quote request
Share your target criteria — sport, level, state, position, and volume estimates.
Receive your quote
Our team reviews your request and sends a count and price — typically within one business hour.
Approve and pay
Once you confirm the quote, checkout is straightforward and your order is queued.
Receive your list
Get a CSV formatted for common CRM and email platforms, ready for your campaign.
Custom lists are priced per thousand contacts. Choose a one-time snapshot or 1-year unlimited access with live updates.
Tell us your criteria—we build a targeted list for direct mail, phone, or your own email send. Minimum order $100.
Every list includes
List Manager Access
With a 1-year unlimited list, log in anytime to download your current data—no reorder wait.
Change alerts
Get notified by email when a contact on your subscribed list changes—stay ahead of coaching moves.
Minimum order $100 · M = per 1,000 contacts
| List type | One-time use | 1-year unlimited |
|---|---|---|
| Coach/Admin name + mailing address | $60/M | $120/M |
| eLeads (emails + contact info—you send) | $395/M | — |
| eBroadcast (managed send—see Email below)Managed send | $175/M | — |
A select is an extra filter on your list (state, county, sport, enrollment, and more). Most selects are +$10/M; grade level and merge/purge are included at no charge. Full details are in the price sheet.
Custom criteria
Share your sport, geography, and outreach goals—we'll quote a list built for direct mail, phone, or your own email send.
Our free count sheets show exactly how many coaches, administrators, and staff match your targeting criteria — by sport, level, state, and gender. Download any sheet below before you request a quote to plan your budget and campaign scope.
Download Most requested audiences (PDF)A select is an additional filter applied to your list beyond the base criteria. Each select costs $10 per thousand contacts and is itemised clearly in your quote.
Example selects
Example order calculation
Example: Head football coaches, Texas only, mailing address list, one-time use
If the filtered count is 2,000 contacts:
Total order= $160
Built for long-term relationships across schools, coaches, administrators, and partners nationwide.
Clell Wade Coaches Directory was founded in 1960 with one mission: give the interscholastic athletic community a reliable, trusted way to stay connected. For over six decades, we've been building the most comprehensive database of coaches, administrators, and school athletic staff in the United States.
Today, 40,000+ schools across all 50 states trust us to represent their programs accurately. With over 800,000 coaches and administrators in our system, we provide the premier platform for the athletic community to stay connected.
Key takeaways
65+
Years Serving
50
States Covered
800K+
Coach & Admin Contacts
Enterprise-grade trust
Schools keep profiles current, our team verifies updates, and partners get reliable access to the right contacts.
Your sales contact
Our sales team can help you define your criteria, estimate the count, and make sure you are ordering exactly what your campaign needs.
Brooke Johnson · National Sales Director
Monday–Friday, 9am–5pm Central
Quote delivery is typically within one business hour on business days. List delivery timeline is agreed at the time of order — standard orders are typically delivered same day to next business day.
Looking for something else?
Need to search and contact coaches directly — without a list? Browse, filter, and email coaches from the browser.
Learn More →Want us to send the campaign for you? Managed eBroadcast delivery to a precisely targeted audience.
Learn More →Quote delivered within one business hour. No account required. Start with a quote and we'll handle the rest.
Quote in one business hour
Fast turnaround on business days
Minimum order $100
From $60 per thousand contacts
CSV delivery
Ready for any CRM or email platform