Pricing
Email campaign pricing
Official eBroadcast rate sheet — per-thousand delivered pricing, additional selects, and minimum order.
Print / view pricingEmail Campaigns
Email Campaigns — Managed Delivery to a Targeted Coaching Audience.
Run a fully managed email campaign to a precisely targeted list of coaches and administrators. We handle the delivery, targeting, and reporting — you focus on your message.
From $175/M deliveredSPAM-checked before sendFull delivery reporting
Est. 1960
800,000+ Coaches & Admins
40,000+ Schools
40+ Sports
All 50 States
Schools Update Their Own Data
Service Overview
A fully managed campaign — from audience build to report.
eBroadcast is not a list you purchase. We use our live database of 800,000+ coaches and administrators to build your audience, execute the send, and report back on every metric.
Campaign Lifecycle
Phase 01
Audience Build
Precise database query & targeting
Phase 02
Managed Execution
Testing, delivery & deliverability
Phase 03
Intelligence
Reporting & verified billing
Billing Guarantee
Pay only for delivered emails
You are not charged for bounces or undeliverables. Billing is based on confirmed delivery.
Request a Quote01
Audience targeting
Service Layer
We filter the database by your criteria: sport, level, state, position, gender program, and more. You get the exact audience — not an approximation.
02
SPAM and junk check
Service Layer
Your creative is tested through spam filters before any email is sent. Issues are flagged and resolved before delivery.
03
Seed email testing
Service Layer
We send test emails through seed accounts to validate rendering across email clients — desktop, mobile, dark mode — before the live send.
04
Managed delivery
Service Layer
We handle the send from our dedicated infrastructure. No risk of your domain reputation being damaged by a bulk send.
05
Bounce management
Service Layer
Hard bounces and unsubscribes are removed from the delivery list automatically. Your report reflects clean numbers.
06
Full post-campaign reporting
Service Layer
You receive a complete delivery report: emails sent, delivered, bounced, and opened. Returned within a defined window after send date.
800,000+ verified coaches and administrators.
Get a QuoteDownloads & Resources
Everything you need before requesting a campaign quote.
Official pricing, deliverability guides, and audience counts — free to download and share with your team.
Best practices
Email campaign best practices
A complete guide to email campaign construction and deployment standards — from HTML structure and branding through spam prevention, rendering across clients, compliance, and delivery optimization.
Download best practicesPrintable audience count sheets
Plan send size and budget with state-by-state counts for high school, college, and junior high programs — the same reference data our sales team uses for quotes.
By stateBy levelBy sport
Most requested audiencesAll count sheets
Opens in a new tab as a printable PDF.
How it works
You bring the brief. We build, test, send, and report on the campaign.
Managed delivery from audience targeting through deliverability checks, send, and full post-campaign reporting.
Email campaigns
Managed email campaign
We build the audience, handle deliverability and testing, send on your behalf, and report results — you supply the brief and creative.
Submit your campaign request
Share who you want to reach, your timeline, and the creative assets we should use.
We build the audience
We assemble a precisely targeted coaching and administrator audience to match your brief.
We prepare and send
SPAM checks, seeding, testing, and managed delivery — you stay focused on the message, we handle execution.
We report back
After send, you receive full reporting on delivery, engagement, and list health.
Pricing
Pay only for what is delivered.
eBroadcast campaigns are priced per thousand delivered emails — not per thousand sent. Bounces and undeliverables do not count against your invoice.
Email Campaigns
Managed Email Campaigns
Email Broadcast to available emails of selected contacts. CWCD (Clell Wade Coaches Directory) does not release or furnish these emails to its clients.
CWCD Email Product Plan
Minimum order amount is $500.
Base rate
$175/thousand for email broadcast
Includes
2 selects
Additional selects
+$10/thousand
Minimum order
$500
CWCD invoices you for the total emails sent/received. A report of this total is generated approximately 21 days after the broadcast. This allows “soft bounces” (emails not received because of full in-boxes, DNS or server problems, etc.) to have time to be delivered.
Marketing Notes
Although emails appear to be economical solutions to Direct Mail projects, when done by themselves, they are not necessarily the best marketing strategy. 20-25% of all emails never make it through spam filters and other technologies at the ISP level. Also, if a prospect doesn't recognize your name, they will delete your email without even thinking about it.
If emails are used as a follow-up to a physical mailing or to feature products or services (e.g., as in a catalogue that was previously mailed) they can greatly increase the effectiveness of that mailing. They are also great relationship builders with clients or prospects you are already keeping in touch with through mailings.
Select costs do not apply when using email in conjunction to an existing DM list. Those selects will be based on that companion list.
Pricing
- Formatting cost to set up and format emails to include CAN-Spam info (for example, Address info, Opt-out, and Forward links)$100
- Text Version of the Email if not already provided$50
- “Design work” if CWCD does the designing (price applies per email)$100/hour
- Personalization fields (up to 2 fields added per this item)+$10/thousand
Email templates must be accompanied by their associated images files.
Reporting
- Classic ReportsNo charge
- Complex ProfilesSee your Sales Rep for pricing information
- Hot Leads — Contact Records (including emails) for Opens and Click-throughs$395/thousand
Terms
- Existing clients15 days from the date of invoice to pay
- New customersDeposit based on 50% of the invoice of the estimated delivered emails
Email Append Service
We can append available email addresses to your customer records. CWCD recommends this be done once every 18 months. See your Sales Consultant for pricing information.
Audience Targeting
Reach the exact coaching audience your campaign needs — nothing more, nothing less.
Your campaign audience is built from the same database that powers our online directory and custom lists. Every filter available on our query builder is available for your campaign audience.
One live database — combine filters your way, then we build the send.
Layer geography, level, role, sport, and school traits the way you would curate a board — every tile maps to a real query against the same data as our directory and custom lists.
Directory parityCustom lists parityCampaign-ready selects
Live database · Same query engine and filters as the online directory and custom list builder — nothing approximated off a static export.
800k+
Profiles
40+
Sports
50
States
40k+
Schools
By Geography
Any combination of statesCounty-level targetingRegional groupings available
By School Level
High SchoolJunior High / Middle SchoolCombination of levels
By Role
Head CoachAssistant CoachAthletic DirectorGirls Athletic DirectorAdministrative Staff
By Sport (40+)
Football, Basketball, BaseballSoftball, Soccer, VolleyballTrack & Field, Cross CountrySwimming, Wrestling, Tennis, Golf28+ additional sports
By School Characteristics
Enrollment rangeSchool district or classificationConference
Know your audience size before you commit
Download our free count sheets or request a quote — we return the exact match count as part of the quote process, at no charge.
Free Resources
Before you submit your brief, download the checklists.
Our most effective campaign clients use these checklists before submitting their quote request. They cover what to prepare, how to format your creative, and what to expect from the process.
Download All Checklists Free →Email Campaign Checklist
What you need ready before your campaign launches: audience criteria, creative files, from name and address, tracking links.
Email Creative Checklist
Subject line requirements, preheader, body layout, CTA formatting, image-to-text ratio, mobile rendering notes.
Email Best Practices
Timing guidance for coaches campaigns, proven subject line patterns, what to avoid.
Legacy & Trust
65 Years Connecting the Athletic Community.
Built for long-term relationships across schools, coaches, administrators, and partners nationwide.
Clell Wade Coaches Directory was founded in 1960 with one mission: give the interscholastic athletic community a reliable, trusted way to stay connected. For over six decades, we've been building the most comprehensive database of coaches, administrators, and school athletic staff in the United States.
Today, 40,000+ schools across all 50 states trust us to represent their programs accurately. With over 800,000 coaches and administrators in our system, we provide the premier platform for the athletic community to stay connected.
Key takeaways
- Founded in 1960 with a single mission: keep athletic communities connected.
- Trusted by 40,000+ schools across all 50 states.
- 800,000+ coach and administrator contacts in one unified system.
- Profiles are kept current through school updates + verification.
65+
Years Serving
50
States Covered
800K+
Coach & Admin Contacts
Enterprise-grade trust
Schools keep profiles current, our team verifies updates, and partners get reliable access to the right contacts.
Your campaign contact
Want to discuss your campaign before submitting a quote request?
Brooke Johnson handles all new campaign inquiries. She can walk you through the audience options, review your creative requirements, and help you plan your send timeline.
Brooke Johnson · National Sales Director
Monday–Friday, 9am–5pm Central
FAQ
Common questions about Email Campaigns.
You are charged based on the number of emails that successfully reach a recipient's inbox — not the number sent. Hard bounces and undeliverables are excluded from your invoice. This means you are paying for genuine delivery, not just attempted sends.
Need a different approach?
Online Directory
For day-to-day prospecting without managing a send, email coaches one at a time from the directory.
Learn More →Custom Lists
For campaigns you run yourself — direct mail, calling, or your own email platform — delivered as a CSV.
Learn More →Launch Your Campaign
Ready to reach coaches at scale?
Tell us your target audience and we'll build it, send it, and report back. Quote delivered within one business hour. Pay only for what's delivered.
Pay per delivered email
Bounces excluded from your invoice
From $175 per thousand
Transparent, predictable pricing
Full delivery report
Sent, delivered, bounced, opened