RESOURCES & INSIGHTS
Marketing to Coaches & Athletic Directors
Expert guides, seasonal strategies, and data-driven insights to help you build relationships and grow equipment sales in secondary schools.
Featured Stories
How We Keep 800,000 Coach Records Accurate
With a 15-20% annual turnover rate among school athletic staff, static databases fail quickly. Go behind the scenes to see how Clell Wade preserves our database accuracy.
Elena Rostova
VP of Database Integrity
All Articles
How We Keep 800,000 Coach Records Accurate
With a 15-20% annual turnover rate among school athletic staff, static databases fail quickly. Go behind the scenes to see how Clell Wade preserves our database accuracy.
The Best Time of Year to Market to High School Athletic Directors
Timing your campaign around the interscholastic school calendar determines whether your pitch is opened or deleted. Discover the exact months ADs are ready to buy.
How to Build a Targeted Mailing List for Coaches by State
Creating a localized outreach strategy is the key to running successful high school sports campaigns. Learn how to construct, segment, and maintain state-by-state lists.
Sport-by-Sport Guide: Reaching Coaches for Equipment Sales
Pitching football helmet reconditioning requires a totally different playbook than pitching track timing devices. Learn the unique purchasing windows of each sport.
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